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Implement & manage paid search advertising campaigns including keyword research, copywriting, ad groups, bid management, and testing Work with team on PPC and email marketing landing page/sales funnel design and optimization Set goals for and proactively monitor and optimize advertising efforts to increase conversion rate Work collaboratively with team to analyze and translate data into actionable interactive plans Evaluate and select tools to increase paid search advertising performance Collaborate to develop new SEO-friendly content as needed Be aware of and develop opportunities to enhance online marketing with public relations programs Monitor search engine visibility and proactively develop strategies to increase coverage






